/* Ilha Marketing — layout próprio da página (home de agência).
   Também carregado pela Ilha Tech (tech/index.html), que complementa com tech.css.
   Usa os tokens e componentes de ../style.css; tudo aqui tem prefixo .mk-. */

/* ---------- Hero ---------- */
/* Texto na área escura no alto; a arte (3:1) entra como faixa larga abaixo,
   sem cortar o notebook, com o índice das frentes sobreposto à base. */
.mk-hero {
  position: relative;
  isolation: isolate;
  padding: 190px 0 0;
  background: var(--black);
  overflow: hidden;
}
.mk-hero-visual {
  position: relative;
  z-index: -1;
  margin-top: clamp(-120px, -7vw, -24px);
  -webkit-mask-image: linear-gradient(180deg, transparent 0%, #000 34%, #000 72%, transparent 100%);
          mask-image: linear-gradient(180deg, transparent 0%, #000 34%, #000 72%, transparent 100%);
}
.mk-hero-media {
  width: 100%;
  height: auto;
  aspect-ratio: 2172 / 724;
  object-fit: cover;
}
.mk-hero-index { position: relative; margin-top: clamp(-110px, -6vw, -40px); }
.mk-hero-content { position: relative; }
.mk-hero .eyebrow { margin-bottom: 26px; }
.mk-hero h1 {
  max-width: 11ch;
  font-size: clamp(3rem, 7.4vw, 6.6rem);
  line-height: 0.96;
  letter-spacing: -0.03em;
}
.mk-hero-lead {
  max-width: 48ch;
  margin-top: 28px;
  font-size: clamp(1.02rem, 1.3vw, 1.2rem);
  color: var(--fg);
  opacity: 0.86;
}
.mk-hero-actions .button.outline { background: rgba(4, 4, 3, 0.6); -webkit-backdrop-filter: blur(6px); backdrop-filter: blur(6px); }
.mk-hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin-top: 40px;
}

/* Índice das frentes: barra de links no rodapé da hero. */
.mk-hero-index {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  border-top: 1px solid var(--line-strong);
}
.mk-hero-index a {
  display: flex;
  align-items: baseline;
  gap: 12px;
  padding: 24px 16px 30px 0;
  font-size: clamp(0.95rem, 1.25vw, 1.15rem);
  font-weight: 600;
  color: var(--fg);
  border-top: 2px solid transparent;
  margin-top: -1px;
  transition: color 0.2s ease, border-color 0.2s ease;
}
.mk-hero-index a span {
  font-family: var(--font-mono);
  font-size: 12px;
  font-weight: 500;
  color: var(--fg-dim);
}
.mk-hero-index a:hover { color: var(--orange-light); border-top-color: var(--orange); }
.mk-hero-index a:hover span { color: var(--orange); }

/* ---------- Faixa animada ---------- */
.mk-ticker {
  overflow: hidden;
  background: var(--orange);
  color: var(--black);
  padding: 22px 0;
}
.mk-ticker-track {
  display: flex;
  width: max-content;
  animation: mk-ticker 40s linear infinite;
}
.mk-ticker-group {
  display: flex;
  align-items: center;
  flex: none;
}
.mk-ticker span {
  font-size: clamp(1.8rem, 3.6vw, 3.2rem);
  font-weight: 700;
  font-variation-settings: "opsz" 96, "wght" 700;
  letter-spacing: -0.02em;
  line-height: 1;
  white-space: nowrap;
}
.mk-ticker i {
  font-style: normal;
  font-size: clamp(1rem, 1.8vw, 1.5rem);
  margin: 0 clamp(22px, 3vw, 44px);
}
@keyframes mk-ticker { to { transform: translateX(-50%); } }

/* ---------- Manifesto + números ---------- */
.mk-manifesto { padding: 130px 0 120px; }
.mk-manifesto::before { top: -420px; right: -360px; }
.mk-manifesto-text {
  max-width: 24ch;
  margin-top: 28px;
  font-size: clamp(1.9rem, 4vw, 3.6rem);
  font-weight: 500;
  font-variation-settings: "opsz" 96, "wght" 500;
  line-height: 1.1;
  letter-spacing: -0.02em;
  color: var(--fg-dim2);
}
.mk-manifesto-text strong {
  font-weight: 600;
  font-variation-settings: "opsz" 96, "wght" 600;
  color: var(--fg);
}
.mk-stats {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 20px;
  margin-top: 90px;
}
.mk-stat {
  display: block;
  padding: 30px 28px 32px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: rgba(243, 239, 231, 0.02);
  transition: border-color 0.2s ease, background 0.2s ease;
}
a.mk-stat:hover { border-color: var(--orange); background: var(--orange-dim); }
.mk-stat strong {
  display: block;
  font-size: clamp(3.2rem, 6vw, 5.2rem);
  font-weight: 700;
  font-variation-settings: "opsz" 96, "wght" 700;
  line-height: 1;
  letter-spacing: -0.03em;
  color: var(--orange);
}
.mk-stat span {
  display: block;
  max-width: 30ch;
  margin-top: 16px;
  font-size: 0.98rem;
  color: var(--fg-dim);
}

/* ---------- Serviços: blocos editoriais ---------- */
.mk-services { padding: 130px 0 70px; }
.mk-service {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(0, 1fr);
  align-items: center;
  gap: clamp(36px, 6vw, 96px);
  padding: 64px 0;
  border-top: 1px solid var(--line);
  scroll-margin-top: 110px;
}
.mk-service--reverse .mk-service-media { order: 2; }
.mk-service-media {
  margin: 0;
  aspect-ratio: 4 / 3;
  overflow: hidden;
  border-radius: 18px;
  background: var(--panel);
  box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.08);
}
.mk-service-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: saturate(0.9);
  transition: transform 0.8s cubic-bezier(0.2, 0.7, 0.2, 1), filter 0.8s ease;
}
.mk-service:hover .mk-service-media img { transform: scale(1.04); filter: saturate(1); }
.mk-service-num {
  display: block;
  font-family: var(--font-mono);
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.14em;
  color: var(--orange);
}
.mk-service h3 {
  margin-top: 16px;
  font-size: clamp(2.4rem, 4.6vw, 4rem);
  font-weight: 700;
  font-variation-settings: "opsz" 96, "wght" 700;
  line-height: 1;
  letter-spacing: -0.03em;
}
.mk-service-pitch {
  margin-top: 22px;
  font-size: clamp(1.15rem, 1.6vw, 1.4rem);
  font-weight: 600;
  color: var(--fg);
}
.mk-service-pitch + p {
  margin-top: 10px;
  max-width: 46ch;
  color: var(--fg-dim);
}
.mk-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: 28px;
}
.mk-tags li {
  padding: 8px 14px;
  border: 1px solid var(--line-strong);
  border-radius: 999px;
  font-family: var(--font-mono);
  font-size: 12.5px;
  color: var(--fg);
}
.mk-service-link {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin-top: 30px;
  padding-bottom: 4px;
  border-bottom: 1px solid var(--orange);
  font-family: var(--font-mono);
  font-size: 14px;
  font-weight: 600;
  color: var(--fg);
}
.mk-service-link span { color: var(--orange); transition: transform 0.18s ease; }
.mk-service-link:hover span { transform: translate(3px, -3px); }

/* Entrada ao rolar (ativada por marketing.js). */
.mk-reveal.reveal-ready { opacity: 0; transform: translateY(28px); transition: opacity 0.8s ease, transform 0.8s cubic-bezier(0.2, 0.7, 0.2, 1); }
.mk-reveal.reveal-ready.is-visible { opacity: 1; transform: none; }

/* ---------- Cases ---------- */
.mk-cases::before { bottom: -460px; right: -320px; }

/* ---------- Diferenciais ---------- */
.mk-diffs { padding: 130px 0; }
.mk-diffs-grid {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
  gap: clamp(40px, 7vw, 120px);
  align-items: start;
}
.mk-diffs-head { position: sticky; top: 150px; }
.mk-diffs-head .eyebrow { margin-bottom: 18px; }
.mk-diffs-head h2 { font-size: clamp(2.2rem, 4.4vw, 3.8rem); max-width: 10ch; }
.mk-diffs-head .button { margin-top: 36px; }
.mk-diffs-list { margin: 0; padding: 0; list-style: none; counter-reset: diff; }
.mk-diffs-list li {
  counter-increment: diff;
  display: grid;
  grid-template-columns: 56px minmax(0, 1fr);
  column-gap: 12px;
  padding: 30px 0;
  border-top: 1px solid var(--line);
}
.mk-diffs-list li:last-child { border-bottom: 1px solid var(--line); }
.mk-diffs-list li::before {
  content: counter(diff, decimal-leading-zero);
  grid-row: 1 / 3;
  padding-top: 6px;
  font-family: var(--font-mono);
  font-size: 13px;
  font-weight: 600;
  color: var(--orange);
}
.mk-diffs-list h3 { font-size: clamp(1.25rem, 2vw, 1.6rem); line-height: 1.2; }
.mk-diffs-list p { margin-top: 8px; color: var(--fg-dim); max-width: 48ch; }

/* ---------- Responsivo ---------- */
@media (max-width: 920px) {
  .mk-hero-index { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .mk-service,
  .mk-service--reverse { grid-template-columns: 1fr; gap: 32px; padding: 52px 0; }
  .mk-service--reverse .mk-service-media { order: 0; }
  .mk-service-media { aspect-ratio: 16 / 10; }
  .mk-diffs-grid { grid-template-columns: 1fr; }
  .mk-diffs-head { position: static; }
}
@media (max-width: 760px) {
  .mk-hero { padding-top: 160px; }
  .mk-hero-visual { margin-top: 8px; }
  .mk-hero-media { aspect-ratio: 4 / 3; object-position: 66% 50%; }
  .mk-hero-index { margin-top: -48px; }
  .mk-hero-actions .button { width: 100%; justify-content: center; }
  .mk-hero-index { grid-template-columns: 1fr 1fr; }
  .mk-hero-index a { padding: 16px 12px 18px 0; }
  .mk-ticker { padding: 16px 0; }
  .mk-manifesto { padding: 90px 0 80px; }
  .mk-stats { grid-template-columns: 1fr; margin-top: 56px; gap: 14px; }
  .mk-services { padding: 90px 0 40px; }
  .mk-diffs { padding: 90px 0; }
}
@media (prefers-reduced-motion: reduce) {
  .mk-ticker-track { animation: none; }
  .mk-service-media img { transition: none; }
  .mk-service:hover .mk-service-media img { transform: none; }
  .mk-reveal.reveal-ready { opacity: 1; transform: none; transition: none; }
}

/* ---------- Ilustrações dos serviços (decorativas, desenhadas em HTML/CSS) ---------- */
.mk-mock {
  position: relative;
  padding: clamp(22px, 3vw, 40px);
  background:
    radial-gradient(circle at 85% 0%, rgba(250, 70, 22, 0.28), transparent 55%),
    linear-gradient(rgba(243, 239, 231, 0.035) 1px, transparent 1px) 0 0 / 28px 28px,
    linear-gradient(90deg, rgba(243, 239, 231, 0.035) 1px, transparent 1px) 0 0 / 28px 28px,
    #100e0c;
  font-family: var(--font-mono);
  font-size: 13px;
  color: var(--fg);
}
.mk-mock small { font-size: 10.5px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--fg-dim); }

/* Performance: campanhas + curva de leads */
.mk-perf { display: flex; flex-direction: column; gap: 18px; justify-content: center; }
.mk-perf-head { display: flex; justify-content: space-between; align-items: center; padding-bottom: 12px; border-bottom: 1px solid var(--line); font-weight: 600; }
.mk-live { display: inline-flex; align-items: center; gap: 8px; font-weight: 400; color: var(--fg-dim); }
.mk-live i { width: 8px; height: 8px; border-radius: 50%; background: #3ddc84; box-shadow: 0 0 10px #3ddc84; animation: mk-blink 1.6s ease-in-out infinite; }
@keyframes mk-blink { 50% { opacity: 0.35; } }
.mk-perf-rows { display: flex; flex-direction: column; gap: 10px; }
.mk-perf-row { display: grid; grid-template-columns: 112px 1fr; align-items: center; gap: 14px; }
.mk-perf-row b { padding: 7px 10px; border: 1px solid var(--line-strong); border-radius: 8px; background: #1b1814; font-weight: 500; font-size: 12px; text-align: center; }
.mk-bar { height: 10px; border-radius: 6px; background: rgba(243, 239, 231, 0.07); position: relative; overflow: hidden; }
.mk-bar::after { content: ""; position: absolute; inset: 0 auto 0 0; width: var(--w); border-radius: 6px; background: linear-gradient(90deg, var(--orange), var(--orange-light)); transform-origin: left; animation: mk-grow 1.4s cubic-bezier(0.2, 0.7, 0.2, 1) both; }
@keyframes mk-grow { from { transform: scaleX(0); } }
.mk-perf-chart { position: relative; flex: 1; min-height: 120px; padding: 14px; border: 1px solid var(--line); border-radius: 12px; background: rgba(243, 239, 231, 0.03); }
.mk-perf-chart svg { position: absolute; inset: 34px 14px 12px; width: calc(100% - 28px); height: calc(100% - 46px); }
.mk-perf-label { font-weight: 600; }
.mk-perf-label em { font-style: normal; color: #3ddc84; margin-left: 4px; }
.mk-line { stroke-dasharray: 1; stroke-dashoffset: 1; animation: mk-draw 2.4s ease-out 0.3s forwards; }
@keyframes mk-draw { to { stroke-dashoffset: 0; } }
.mk-area { opacity: 0; animation: mk-fade 1s ease 1.6s forwards; }
@keyframes mk-fade { to { opacity: 1; } }

/* Social: celular com feed + calendário editorial */
.mk-social { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 0.8fr); gap: 20px; align-items: center; }
.mk-phone { padding: 14px 12px 16px; border: 1px solid var(--line-strong); border-radius: 26px; background: #0b0a09; box-shadow: 0 20px 40px rgba(0, 0, 0, 0.45); }
.mk-phone-profile { display: flex; align-items: center; gap: 10px; padding: 4px 4px 12px; }
.mk-phone-profile b { display: block; font-size: 12px; }
.mk-phone-profile small { font-size: 8.5px; letter-spacing: 0.04em; text-transform: none; }
.mk-avatar { display: grid; place-items: center; width: 38px; height: 38px; flex: none; border-radius: 50%; background: var(--orange); color: var(--black); font-family: var(--font-display); font-weight: 800; font-size: 12px; box-shadow: 0 0 0 2px #0b0a09, 0 0 0 4px var(--orange-light); }
.mk-feed { display: grid; grid-template-columns: repeat(3, 1fr); gap: 3px; }
.mk-feed i { position: relative; aspect-ratio: 1; border-radius: 3px; display: grid; place-items: center; }
.mk-feed .t1, .mk-feed .t6, .mk-feed .t8 { background: linear-gradient(135deg, var(--orange), #b8300d); }
.mk-feed .t2, .mk-feed .t7 { background: var(--cream); }
.mk-feed .t3, .mk-feed .t9 { background: linear-gradient(160deg, #2a2520, #171310); }
.mk-feed .t4 { background: linear-gradient(135deg, var(--orange-light), var(--cream)); }
.mk-feed .t5 { background: linear-gradient(135deg, #2a2520, var(--orange)); }
.mk-heart { color: #fff; font-style: normal; font-size: 20px; animation: mk-pulse 1.8s ease-in-out infinite; }
@keyframes mk-pulse { 0%, 100% { transform: scale(1); } 15% { transform: scale(1.35); } 30% { transform: scale(1); } }
.mk-calendar { display: flex; flex-direction: column; gap: 14px; }
.mk-cal-days { display: grid; grid-template-columns: repeat(5, 1fr); gap: 6px; }
.mk-cal-days span { display: flex; flex-direction: column; align-items: center; gap: 8px; padding: 10px 0; border: 1px solid var(--line); border-radius: 8px; font-size: 9.5px; color: var(--fg-dim); }
.mk-cal-days i { width: 8px; height: 8px; border-radius: 50%; background: rgba(243, 239, 231, 0.12); }
.mk-cal-days i.on { background: var(--orange); }
.mk-cal-days i.alt { background: var(--cream); }
.mk-cal-tags { display: flex; flex-wrap: wrap; gap: 6px; }
.mk-cal-tags span { padding: 6px 10px; border: 1px solid var(--line-strong); border-radius: 999px; font-size: 11px; }

/* Branding: construção do símbolo + paleta + tipografia */
.mk-brand { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 0.9fr); gap: 24px; align-items: center; }
.mk-brand-mark { aspect-ratio: 1; display: grid; place-items: center; border: 1px solid var(--line); border-radius: 16px; background: rgba(243, 239, 231, 0.02); }
.mk-brand-mark svg { width: 86%; height: 86%; }
.mk-grid-lines { transform-origin: 100px 100px; animation: mk-spin 40s linear infinite; }
@keyframes mk-spin { to { transform: rotate(360deg); } }
.mk-glyph { stroke-dasharray: 1; stroke-dashoffset: 1; animation: mk-draw 2.2s ease-out 0.2s forwards; }
.mk-brand-side { display: flex; flex-direction: column; gap: 16px; }
.mk-swatches { display: grid; grid-template-columns: repeat(4, 1fr); gap: 8px; }
.mk-swatches span { aspect-ratio: 1; border-radius: 10px; background: var(--c); border: 1px solid var(--line-strong); }
.mk-type { display: flex; align-items: center; gap: 14px; padding: 12px 14px; border: 1px solid var(--line); border-radius: 12px; }
.mk-type b { font-family: var(--font-display); font-size: 44px; line-height: 1; font-weight: 700; letter-spacing: -0.03em; }
.mk-type small { line-height: 1.5; }
.mk-brand-tags { display: flex; flex-wrap: wrap; gap: 6px; }
.mk-brand-tags span { padding: 6px 10px; border: 1px solid var(--line-strong); border-radius: 999px; font-size: 11px; }

/* Web: navegador com landing page, formulário e cursor */
.mk-web { display: grid; place-items: center; }
.mk-browser { position: relative; width: 100%; border: 1px solid var(--line-strong); border-radius: 12px; background: #f6f3ec; overflow: hidden; box-shadow: 0 24px 48px rgba(0, 0, 0, 0.5); }
.mk-browser-bar { display: flex; align-items: center; gap: 6px; padding: 10px 12px; background: #e6e1d6; }
.mk-browser-bar i { width: 9px; height: 9px; border-radius: 50%; background: #c9c2b4; }
.mk-browser-bar i:first-child { background: var(--orange); }
.mk-browser-bar span { margin-left: 10px; padding: 4px 12px; border-radius: 6px; background: #f6f3ec; color: #6b6964; font-size: 11px; }
.mk-page { display: grid; grid-template-columns: 1.3fr 1fr; gap: 16px; padding: 22px 18px 24px; background: linear-gradient(135deg, #171310, #2a1a12); }
.mk-page-hero { display: flex; flex-direction: column; gap: 8px; }
.mk-line-l, .mk-line-s { display: block; width: var(--w); border-radius: 4px; }
.mk-line-l { height: 12px; background: var(--cream); }
.mk-line-s { height: 6px; background: rgba(243, 239, 231, 0.3); }
.mk-line-l + .mk-line-s { margin-top: 6px; }
.mk-cta { align-self: flex-start; margin-top: 10px; padding: 8px 12px; border-radius: 999px; background: var(--orange); color: var(--black); font-size: 10.5px; font-weight: 600; animation: mk-cta 3.2s ease-in-out infinite; }
.mk-cta--full { align-self: stretch; text-align: center; margin-top: 4px; animation: none; }
@keyframes mk-cta { 0%, 55%, 100% { box-shadow: 0 0 0 0 rgba(250, 70, 22, 0); } 65% { box-shadow: 0 0 0 6px rgba(250, 70, 22, 0.35); } }
.mk-page-form { display: flex; flex-direction: column; gap: 7px; padding: 12px; border-radius: 10px; background: rgba(243, 239, 231, 0.08); border: 1px solid rgba(243, 239, 231, 0.12); }
.mk-page-form small { font-size: 9px; color: var(--cream); }
.mk-page-form i { height: 18px; border-radius: 5px; background: rgba(243, 239, 231, 0.12); }
.mk-cursor { position: absolute; width: 22px; height: 22px; left: 70%; top: 90%; animation: mk-cursor 3.2s ease-in-out infinite; filter: drop-shadow(0 2px 3px rgba(0, 0, 0, 0.4)); }
@keyframes mk-cursor-m { 0% { left: 70%; top: 92%; } 45%, 70% { left: 24%; top: 46%; } 100% { left: 70%; top: 92%; } }
@keyframes mk-cursor { 0% { left: 70%; top: 92%; } 45%, 70% { left: 17%; top: 68%; } 100% { left: 70%; top: 92%; } }

/* Estratégia: funil com contatos descendo */
.mk-funnel { display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: 18px; align-items: center; }
.mk-funnel-stack { position: relative; display: flex; flex-direction: column; align-items: center; gap: 8px; }
.mk-stage { position: relative; z-index: 1; width: var(--w); padding: 12px 10px; border-radius: 10px; text-align: center; background: linear-gradient(180deg, #3d1d10, #1f130d); border: 1px solid rgba(250, 70, 22, 0.4); }
.mk-stage b { display: block; font-family: var(--font-display); font-size: 15px; }
.mk-stage small { font-size: 9px; letter-spacing: 0.06em; }
.mk-stage--last { background: var(--orange); border-color: var(--orange); }
.mk-stage--last b, .mk-stage--last small { color: var(--black); }
.mk-drop { position: absolute; z-index: 0; top: 0; left: 50%; width: 8px; height: 8px; margin-left: -4px; border-radius: 50%; background: var(--cream); box-shadow: 0 0 10px rgba(243, 239, 231, 0.8); opacity: 0; animation: mk-drop 3.6s ease-in infinite; }
.mk-drop.d1 { margin-left: -40px; }
.mk-drop.d2 { animation-delay: 1.2s; }
.mk-drop.d3 { margin-left: 32px; animation-delay: 2.4s; }
@keyframes mk-drop { 0% { top: 0; opacity: 0; } 10% { opacity: 1; } 85% { opacity: 1; } 100% { top: 92%; opacity: 0; } }
.mk-funnel-side { display: flex; flex-direction: column; gap: 10px; }
.mk-funnel-side span { padding: 9px 12px; border: 1px solid var(--line-strong); border-radius: 999px; background: #1b1814; text-align: center; font-size: 11.5px; }

@media (max-width: 760px) {
  .mk-mock { aspect-ratio: auto; min-height: 320px; padding: 20px; }
  .mk-perf-row { grid-template-columns: 96px 1fr; }
  .mk-social { grid-template-columns: 1fr; }
  .mk-phone { max-width: 260px; margin: 0 auto; }
  .mk-brand { grid-template-columns: 1fr; }
  .mk-brand-mark { max-width: 220px; width: 100%; margin: 0 auto; }
  .mk-page { grid-template-columns: 1fr; }
  .mk-cursor { animation-name: mk-cursor-m; }
  .mk-funnel { grid-template-columns: 1fr; }
  .mk-funnel-side { flex-direction: row; flex-wrap: wrap; justify-content: center; }
}
@media (prefers-reduced-motion: reduce) {
  .mk-live i, .mk-bar::after, .mk-heart, .mk-grid-lines, .mk-cta, .mk-cursor, .mk-drop { animation: none; }
  .mk-line, .mk-glyph { animation: none; stroke-dashoffset: 0; }
  .mk-area { animation: none; opacity: 1; }
  .mk-drop { display: none; }
}